About Kevin Seavitt
Kevin is known for developing creative work that is stylish, innovative, thought provoking and strategically sound. His wide range of interests and experiences, plus his impeccable taste and razor-sharp wit, color everything he does. He never resorts to the easy route and always strives to break new ground.
After graduating with a BFA in Advertising Design from the prestigious College of Creative studies in Detroit, Kevin ambitiously began his career at Doner (Detroit), a retail-focused agency where he developed his signature “out of the box” thinking for a range of regional, national and international clients, including Canadian Tire, Zellers and Detroit Optometric Center (Yes, he had an eye for marketing, even at the beginning).
With a prolific portfolio and a wealth of experience, Kevin upped the challenge moving to Chicago to work at internationally renowned agencies including Leo Burnett, Y&R Brands, JWT and Element 79. These large agencies provided career-growth opportunities on blue-chip accounts. Kevin honed not only his creative storytelling skills, but gained invaluable production experience, from working with commercial directors, photographers and editors to responsibly managing budgets. As he rose through the agency ranks, Kevin also became valued as an effective manager, mentor and trusted client partner.
Roles and Recognition
Leo Burnett, VP/Associate Creative Director
Miller Lite: Created and produced the “Combinations” campaign, winning every major advertising award including a Gold Lion and The London International Film Festival (Gold); published in Communication Arts. Nintendo, Sony, Pillsbury, McDonald’s, Reebok, Noxzema (Procter & Gamble)
JWT, VP Partner Creative Director
Kraft Foods: Led the strategic and conceptual development, writing, art direction and film direction on the very first international branding campaign
Y&R Brands (Chicago), VP/Creative Director
Sears: Directed creative teams and partnered with client service on national account
Elements 79 (Chicago), Group Creative Director
Celebrity Cruise Lines, PepsiCo brands, V05: Managed, led and mentored creative teams; lead client relationship partner
An Agency of His Own
In 2008, Kevin launched his own mini agency, hypercreative. First winning the Toys R Us account, Kevin led the creation and production of two 360 (multi-channel) International Holiday retail campaigns for the $13.9 billion specialty retailer. Hypercreative was next awarded the opportunity to produce a groundbreaking, 360 advertising campaign for Northwestern Medicine, an academic medical center providing world-class health care in the greater Chicago area and northern Illinois. Hypercreative uniquely positioned and challenged Kevin to learn all aspects of running a business, from establishing and responsibly managing budgets to pitching new business to recruiting, managing and inspiring young talent.
Looking Forward
In an award-filled career, what’s the client, the job, the project that Kevin finds the most rewarding? That would be the next one, the one he has yet to solve; the one he is excited to create for you.
Sound good? You can get in touch with Kevin here.